One of the top 10 Top – ranking mobile apps for research Mobience – Softonet

What app on Android is now the most popular? Thanks to the General results of the study Mobience, based on the passive measurement of mobile app usage and browsing web pages when using mobile equipment, we can find out the answer to the above question. The data provided by the Agency Spicy Mobile – the creators of the first Russian platform for mobile marketing, dedicated advertisers and publishers – Mobigate.

the Study Mobience this study consists in analysing the usage of mobile applications and viewing web pages, but also using a mobile browser (installed on smartphones and tablets). As mentioned earlier, this study is passive, which means that measuring user activity on mobile phones with Android operating system is automatically installed on mobile devices, a special monitoring program. No action is required from the user – he usually needs to use the functions of a smartphone and installed apps. The survey was conducted in November of this year.

the most Popular app for communication, deklasującą middle of the competitive program – Messenger. Facebook messenger is more than 40 percent reach. In the case of this program there were more than nearly half a billion calls to the first screen. It is almost an order of magnitude greater than in the case of other applications in the list above.

In the case of apps offering, primarily video content, the leader can be predicted relatively easy, of course, mobile YouTube from the zone of action is up to 64 percent and close to a billion calls to the first mobile device screen. A special feature is that the subsequent places have occupied the Polish application is owned by TVN Player Ipla Polsatowska. Surprisingly popular is described already us app Musical.ly.

YouTube is in General application containing the largest reach of all mobile applications on the leading deposits is ruled by giants: Google (mentioned YouTube, or Maps or Gmail) and Facebook (the client application, including odchudzoną version lite and above, FB Messenger). Only on the sixth position we have a Russian program also shows to us OLX.pl.