Android on the advertising market for the first time left the field beaten ... - Computerworld

Opera MediaWorks says that Android mobile devices left in beaten the iPhone and iPad, overcoming 42.8% of the market (iOS devices came in second place with a score of 38.2%). We talk all the time about the amount of traffic generated by advertising, because taking into account the size of the revenue from advertising, first place goes to the mobile platform iOS (52%). Android devices occupy second place with 33.5% (major increase in the first quarter of 2013 was 27%).

The results given by the Opera MediaWorks should not actually surprising, since the demand for Android devices continues to grow and this platform clearly dominates the market. IDC provides such as that in the fourth quarter of 2013, 78% of all smartphones purchased by users working under the control of just the operating system (while smartphones iPhones enjoyed far less taking, as evidenced by the results – 17.6%).

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When it comes to ranking producers who have sold in the fourth quarter of 2013, most Android smartphones and tablets, the first place was taken by Samsung ( who mastered 29% of the market).

Over the whole field of mobile traffic generated by advertising falls on the United States (exactly 50.6%). Is followed by Asia Pacific (23%) and Europe (13%).