early as next week is likely to see the first fruits of close cooperation, which recently established a company Audi, Nvidia and Google. From the information the Wall Street Journal reported that during the upcoming CES 2014, all three together will present a completely new system entertainment, information, navigation and control of Audi cars using hardware and software solutions Nvidia and Google.
InformantsThe Wall Street Journal claim that with said presentation is to start a new war, this time on a new front automotive industry. It is to reaffirm commitment to Nvidia in the industry, as well as her strong entry, performed by Google. Unofficially news indicate that the plan is to provide the driver and passengers of musical resources, film, navigation, applications and services on similar terms to those currently in force in smartphones running the Google Android operating system. It is worth noting that the effects of the joint Audi, Nvidia and Google will be available for other companies, including in the form of a license. This would have to provide a place for Android in the automotive market.
It’s hard not to notice that this announcement follows almost exactly half a year after we first heard about the initiative Apple called “iOS in the Car”, which is implemented with car manufacturers such as BMW, General Motors, Honda and Mercedes. In this case, in terms of the ability to integrate smartphone iPhone with a built-in system of the car. Perhaps it is that the next CES will be appointed the new line dispute and rivalry between different brands. In the future, available in the car operating system may have more influence on the decision to choose a particular brand or model of vehicle. Already, manufacturers note that consumers increasingly pay attention to the built-in screens and displays.
The Wall Street Journal points out that the approach of Apple and Google, in terms of operating systems for cars is different. In the case of Google’s software is run on computers with built-in processors based on ARM architecture, while Apple’s vision lies in the fact that the use of the operating system iOS smartphone cars used the equipment, which is connected to the entry into the vehicle. An example of the realization of this vision may be even Honda, which in selected markets already offers models of cars with an integrated iOS, and even dedicated control buttons Siri application, located on the steering wheel. Thanks to this “knowledge” Siri can use without taking your eyes off the road.
Nvidia in November, posting its financial results revealed that he expects sales of processors for car manufacturers, with a value of $ 400 million, over the next two years.
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