After a seemingly endless wave of growth, Android starts to lose share in some highly developed markets. And it’s not just the United States.
According to the data provided by Kantar Worldpanel showed that interest in Android regonach weakens the richest in the world. The data presented in the statement covers the period from September to the end of November 2014. At this time, the share of Android in Australia fell by 10.1 percentage points, and in the UK by 6.7 pp:
| Germany
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 74.7
| 70.1
| – 4.6
|
| iOS
| 17.3
| 21.4
| 4.1
|
| Windows
| 5.7
| 7.1
| 1.4
|
| Other
| 2.3
| 1.4
| – 0.9
|
| United Kingdom
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 56.4
| 49.7
| – 6.7
|
| iOS
| 30.3
| 42.5
| 12.2
|
| Windows
| 10.6
| 7.0
| – 3.6
|
| Other
| 2.7
| 0.8
| – 1.9
|
| France
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 65.5
| 68.3
| 2.8
|
| iOS
| 18.6
| 20.8
| 2.2
|
| Windows
| 12.9
| 9.8
| – 3.1
|
| Other
| 3.0
| 1.1
| – 1.9
|
| Italy
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 67.9
| 68.0
| 0.1
|
| iOS
| 11.0
| 17.0
| 6.0
|
| Windows
| 16.0
| 12.7
| – 3.3
|
| Other
| 5.1
| 2.3
| – 2.8
|
| Spain
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 87.8
| 85.9
| – 1.9
|
| iOS
| 6.5
| 9.7
| 3.2
|
| Windows
| 4.4
| 4.1
| – 0.3
|
| Other
| 1.3
| 0.3
| – 0.8
|
| US
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 50.4
| 48.4
| – 2.0
|
| iOS
| 43.1
| 47.4
| 4.3
|
| Windows
| 4.6
| 3.0
| – 1.6
|
| Other
| 1.9
| 1.2
| – 0.7
|
| China
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 78.6
| 80.4
| 1.8
|
| iOS
| 17.1
| 18.1
| 1.1
|
| Windows
| 2.7
| 0.6
| – 2.1
|
| Other
| 1.7
| 0.9
| – 0.8
|
| Australia
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 55.1
| 45.0
| – 10.1
|
| iOS
| 35.0
| 44.9
| 9.9
|
| Windows
| 6.9
| 8.0
| 1.1
|
| Other
| 3.0
| 2.1
| – 0.9
|
| Japan
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 30.0
| 42.4
| 12.4
|
| iOS
| 69.1
| 53.8
| – 15.3
|
| Windows
| 0.0
| 0.4
| 0.4
|
| Other
| 0.9
| 3.4
| 2.5
|
| EU5
| |||
| The
| 9-11, 2013 (%)
| 9-11, 2014 (%)
| change in the share (pp)
|
| Android
| 69.9
| 66.8
| – 3.2
|
| iOS
| 17.5
| 23.8
| 6.3
|
| Windows
| 9.8
| 8.3
| – 1.5
|
| Other
| 2.8
| 1.2
| – 1.6
|
In comparison the total of the five largest European markets lose all platforms except iOS. P.p. disappeared android 3.2 share, Windows Phone lost 1.5 percentage points, and the other platforms (ie. the BlackBerry OS, Symiban, Firefox OS, Bada, MeeGo and others) lost 0.6 percentage points, to lose weight to 1.2 percent. share. At that time, Apple’s mobile systems have gained 6.3 percentage points, rising to 23.8 percent. share of the total market.
Also look very interesting statistics somewhat detached from the rest of the world technologically Japan. In the land of the rising sun Apple already had their peaks – a year ago, its share of the smartphone market was nearly 70 percent. IOS is now clearly biting by Android, but still more than every other smartphone to iPhone.
The share of smartphones in the US mobile market as a whole during the period amounted to 58 percent of the big five European .. could boast 65 percent result ..
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