Always “Like a girl” with emoticons
Agency: Leo Burnett
Procter & amp; Gamble since we began to promote the brand Always using the new communication platform, still surprises. Surprising that the ads are brand draws attention to the serious problems that relate to the main core target Always – young girls and women. Therefore deserves the award.
Procter & amp; Gamble started a new installment Always brand campaign under the slogan “Like a Girl”. This time the heroine argue that commonly used on the Internet smileys are sexist.
The latest spot Always brand is all about emoji. Procter & amp; Gamble appointed him to the fact that millions of young girls around the world to communicate with each other just using them. But they have a problem with that, because the emoticon on women are quite stereotyped. These are mainly icons showing how a girl painting nails, changing clothes, doing head massage, hair cut. Whereas for boys the choice of emoticons is much larger. These icons showing certain sports (surfing, swimming, cycling), relating to life like.
Procter & amp; Gamble cites research which shows that more than 1,000 young women aged 16 to 24 years in the United Kingdom is of the opinion that the emoticon relating to women are stereotyped. A similar percentage of them believe that in a limited way represent the interests of women.
Marketer also explains why draws attention to the role of emoticons – at a time when so strongly develop social media and instant messaging, it is particularly important, especially for young girls. More than 70 per cent. teenager uses them several times a day, and 82 percent. – Every day.
Burger King: “Thank you for McDonald’s being everywhere”
Agency: Buzzman
Action Burger King could not go unnoticed in our statement. Firstly, due to the quick response to the actions competitor, secondly – the way in which snapped a rival.
Network Burger King in the latest advertising appends the end of the last campaign, McDonald’s, in which the company has stressed that it has greater than the Burger King chain’s restaurants.
a few days ago McDonald’s jibes with Burger King in a custom advertising campaign in France. By the exits of the town of Brioude put a huge signpost of a competitor’s logo, and just below it contains a message that her nearest restaurant is 258 km. Placed next to a small plaque stating that the nearest restaurant McDonald’s Drive-Thru is distant only 5 km away. Posted on the internet additionally spot showing how signpost was created.
Burger King in its latest advertising revenge on competitor and writes his own ending to the spot. In the first part of your clip uses several threads of advertising rival, and then shows how a couple of young people passing by McDonald’s and signpost takes you to the restaurant of this company. The driver asks the window of a large cup of coffee, indicating that it is a long way. When the leaves from the drive-thru McDonald’s on the screen appear the words: “Only 253 km to go before your Whopper. Thank you for McDonald’s being everywhere “. Then a couple traveling by car is shown as Burger King Whoppery them. The man says to the woman: “It was not that far away.”
Polish PKO Bank: “Together, we see more”
Agencies: DDB & amp; Tribal, Universal McCann
This campaign is worth attention, because as the banking sector is quite unconventional. Persuaded to participate in the advertising CEOs of several large companies to share their experiences, for sure it was not easy. And this definitely gives credence to the message.
In the spots presidents of the Group Vistula, Trefl and sewing 4F company OTCF describe the advantages of corporate and investment banking at PKO BP, among others wide range of services and flexibility in co-operation with large companies. – We look at the customer’s business situation in the long term, not only in terms of immediate transaction. Our adviser, identifying specific customer needs, can offer a full range of services group, in addition to strict bank also offer brokerage, leasing and factoring. Corporate customers can thus count on a wide range of products that satisfy every need of financial and in contact with top class advisors – lists Paul Pach, director of the Division of relations with corporate clients in PKO BP.
This is another campaign offered by PKO BP Banking corporate maintained in such a style. The commercials broadcast in 2014 starring presidents PESA, Grupa Kety and the Raben Group, and previously worked Heads of Polkomtel, Barlinek and Bakomy.
The current advertising campaign includes TV (TVN 24, TVN 24 Bis, Polsat News and Polsat News 2) and the press ( “Dziennik Gazeta Prawna”, “Puls Biznesu”, “The Things”, “The Network,” “Forbes”, “MBA Manager Puls “and” Harvard Business Review Poland “).
Android -” Android: Rock, Paper, Scissors “
Agency: Droga5
Spot is interesting because it is animated, which is still not commonplace advertising. In addition, the link to childhood memories, and watching it, you can not wait for the punch line.
The new spot promoting the Android system from Google is to prove that opposites and differences do not necessarily mean hostility. The best example is the friendship of three heroes of the popular children’s game “Rock-paper-scissors.”
Realized in animated technique spot titled “Android: Rock, Paper, Scissors” refers to the popular children’s game in which stone defeats scissors, scissors cut paper, and this in turn has an advantage over a stone.
the ad Android is different. Tormented by his peers paper meets favorable scissors and work together to help the stone to defeat his enemies.
Realized gracefully short story is to illustrate the slogan: “We can be together, though not alike,” which refers to the environment ecosystem of Android, where on one platform are many devices from a variety of manufacturers.
Carrefour – “What is going to Napoleon?”
Agency: Saatchi & amp; Saatchi / Interactive Solutions
Great action teaser. Perfectly prepared. Let us hope that it will develop equally surprising.
For several days last teaser advertising campaign under the slogan “What is going to Napoleon?”. According to unofficial findings of this campaign to promote the supermarket chain Carrefour.
The campaign issued two spots showing scenes from the Louvre Museum with the participation of Napoleon. In one of the legendary ruler of France asks Polish ambassador, where the inhabitants of our country run on holidays and surprised the existence of the Internet. The second is getting ready to sell your house.
Both spots, as well as online advertising and outdoor, refer to page CozamierzaNapoleon.pl on which there is information that the actual edition of the campaign will begin in March.
According to the findings of the portal Wirtualnemedia.pl this is a new campaign of the supermarket chain Carrefour. This is confirmed by the fact that the pages CozamierzaNapoleon.pl and Carrefour.pl are identical, word for word, texts describing the policy of the use of cookies.
The marketing is to be carried out by the spring-summer period. It is associated, among others, the extension of the fixed network Carrefour and commissioning at the end of last year an online electronics store.
Learn more: Ads week, Always, Android, Burger King, Carrefour, PKO BP
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