Recently, not only the free market observers new technologies have the impression that the mobile business Microsoft stopped at a crossroads, sat down on a rock and hard thinking over his future. In the course of these considerations other manufacturers bar forward until nice and Redmond experiencing a standstill. Calm before the storm? Perhaps.
That Microsoft is not successful in the mobile market – I know I know you know, and probably Microsoft itself. Lots of money spent on the development of the platform, the hardware facilities at Nokia seem to be dollars harmoniously placed in a vast expanse of mud. In vain to look for any positives in the activities of Microsoft – only what “good” is sold with Windows on board a … Lumia 520 and virtually nothing else. The rest is absolute exoticism in the mobile market, which is felt not only the giant, but also users. These increasingly demanding attention from the company, not help the developers with no interest in creating applications for the repository Windows Phone / Windows Mobile 10.
A lot is said about Surface Phone – but as I mentioned in their texts, this phone may appear, but not required. The longer I wait for any movement on the part of the giant, the more I wonder if Surface Phone finally prove what should be a real smartphone with Windows on board. Support Win32 applications is an attractive prospect, but it is difficult to say to what extent it is “to do” and whether he pays to have to start from something like this on the market. You can, after all otherwise – by the way, based on what has already failed to develop on other platforms. Android and iOS recently received much of Microsoft’s own platform if a giant had not experienced in the last half a year. I am not surprised that customers who once again entrust the marginal platform they feel unappreciated.
Windows Mobile has lost importance – almost
He just is. While still talking about Windows Phone 8.1, it can be said that in the initial phase has happened quite a lot. He was a program for enthusiasts were interesting updates, great equipment (Lumia 920, 820!) – Were also high hopes. In the case of Windows 10 Mobile can talk about quite a false start – they are great devices, but they are limited by software – nice, but chimeric in action. It’s been a long time since the release of these devices, and updates have failed to fix the basic drawbacks. The time it ended a little bit ago – no wonder that users simply go crazy with anger.
Along the way, Microsoft released the mass of people from the Finnish branch engaged in producing smart phones, and the Web carouse rumors that the Lumia 650, which according to some is another step backwards is the last Lumia. Then – what next? Surface Phone? Is that not too early for him? Or maybe … a complete shift in policy, the giant eye and let go to Android?
Android it is not so stupid choice
Let us recall the circumstances in which there was to erode Microsoft’s position in the market of new technologies. Google, known at first only from the search engine offered its own e-mail service and attacked the browser market. When it came the dawn of mobile revolution, he has invested in the startup “Android” and in a few years has become a leader. Microsoft bounces like bloody hell and today we have this fruit. And so, Google dismantled the hegemony of Microsoft showing that yes – can backdoor mess things up in the ranks of a competitor. Especially when the not too worried about what will happen afterwards.
Microsoft is doing now is exactly the same as Google earlier. Great multiplatform applications, create your own portfolio interpenetrating services – it turns out that in order to enjoy the high quality of the ecosystem of Microsoft, you do not need to have a smartphone at all with Windows on board. However, this giant may not be enough, and here with the help may come, or fun in the AOSP-a, or Cyanogen. The latter option raises a lot more excitement.
I can not help feeling that Microsoft’s recent actions it is fitting to create their own solutions based on making Google. Great ecosystem services, denial of Google, excellent reception services in the world of Android – a cross-platform Cortana … what more could you want in this case? OEM Partner? There will be, if Google decides to give to Samsung or LG on the wrist. But there is someone who will really need a strong entry into the technology market in less than a year. True, offering only its logo – but still. Nokia and Android from Microsoft? I may run out too far, but do not be surprised if next year I’ll tell you: “I was right.”
How do I make a mistake, I will not be ashamed to say, “Because I did not.” 
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