A few years ago, Nokia was the market leader, and today is a small and insignificant brand. So the Finnish company, once the power of the mobile phone market, now says Thomas Zilliacus – once such Nokia’s head of Asian structures that worked in it a total of 15 years. On the acquisition of Nokia by Microsoft, Zilliacus opened a new company, the aptly named and not accidental – Newkia.
Thomas Zilliacus claims that purchase of the “cell” of the Nokia confirms the total failure of the strategy, which is based on Windows Phone, which has chosen the current CEO, Stephen Elop, elected for a little over two years ago. Zilliacus notes that the redemption price of Nokia today accounts for only 2% of the prior 10 years. Since dogorywania Symbian and select Windows Phone, the Nokia with the leading player in the market of mobile phones and smartphones has become his own shadow.
According
Zilliacusa Nokia hardware side is still very strong. It states simply that the Finnish company is still producing the best smartphones in the world, paying specific attention to the Lumia series. However, it notes that “consumers simply do not want the operating system Windows Phone for lack of an ecosystem and it is not enough for applications and services that are essential for users.” On the one hand makes the lack of interest of consumers, on the other, what that means and at the same time is the reason – the lack of interest on the side of developers. Zilliacus adds that the problem lies in the image because Microsoft is not seen as “sexy” company. Developers prefer to work on the platforms Android and Apple iOS.
Where in all this is mentioned at the beginning Newkia? The new company is to be a response to the expectations of many consumers who would prefer to produce a Nokia smartphones with Google’s Android operating system. While the Finnish company before the acquisition by Microsoft was not possible (at least theoretically), whereas when there is no longer even the slightest chance. Newkia now groups together Nokia’s former employees and Zilliacus the lookout for those who still work there. Founder Newkii, but also the citizens of Finland and the local media on the acquisition of Nokia’s mobile recognized by Microsoft for the date of killing the brand. Zilliacus now just waiting for the next staff (including management) of the acquired company. I want to Newkia became the new Nokia, which used to be the achievements of Finnish legend, but the Android platform. Before anyone concludes that it is impossible only because of the patents, it should be borne in mi nd that Microsoft bought from Nokia’s right to use its patents for 10 years, but without the right to exclusivity. It is also the occasion to note that many media introduces misleading the public by claiming that Nokia smartphones with Android is Newkia. Thomas Zilliacus clearly stated from the outset that there Newkia does not intend to introduce any smartphone market under this brand. Therefore do not expect the type of products Newkia Luna 930
Interestingly
Zilliacusa initiative has recognized the government of Finland. One of the Finnish cities have offered him free land for construction of office building, which would be based Home Newkii. The head of the company, however, wants to make her office was established in Singapore since he lived there for 27 years. It’s worth mentioning that a year ago Thomas Zilliacus he tried to take the Finnish Nokia, but ultimately failed to earn a reasonable amount, which then was even higher than that recently paid Microsoft.
We do not know when you would expect the first smartphones Newkii, running the Google Android operating system.
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