Position Android in emerging markets until recently seemed completely unthreatened. iOS, for obvious reasons, had no chance to compete for a share, BlackBerry gradually indulged field competitors, and closed Windows Phone was mostly too expensive. Recent changes made, however, that Google had to take appropriate steps to maintain the leading position. I have taken them.
Launch of Android One – series of low-cost (or very cheap) devices with specific parameters, which guarantee adequate performance and “longevity” was certainly one of the most important decisions in the history of the company. With the growing competition from much more open (at least for the producers) than ever Windows Phone, there was simply no choice.
It turns out, however, that the equipment is only one part of a campaign led by Google. Help it has a set of services that should make cheap smartphones with Android can slowly stop associated with shoddy constructions with old versions of Android without any interesting features.
Pretty easy to guess what is one of the larger problems in developing markets, at least in terms of mobile.
It is often very poor coverage, not to mention the lack of faster transmission technologies and expensive data packets. How much is worth even the most expensive smartphone without access to the network (either by limiting access to it), probably everyone knows. Software updates, applications, streaming – all this requires access to the network and in large quantities.
These problems are solved two new services from Google, which indicates, inter alia, Android Community, linked precisely with the line Android devices One. The first, implemented in partnership with the network Airtel (India, but also parts of Africa and South Asia) allows for a limited time free download 200 MB applications from Google Play, and 100 MB of system updates.
On the surface, especially in our conditions, this may seem a relatively small bonus, but for people deciding to buy such a cheap hardware like Micromax Canvas A1 or similar this is a very attractive offer. Especially if you have been after buying did not decide on the activation of any package – it is about them wants to further fight Google. The people connected to the network, not just Android users.
only question is whether Google will expand its cooperation with other operators, but rather we should not be afraid.
If the first months of the experiments are successful, similar offers will be likely to pick.
The second facility should be awaited for a long time and an option to save in the memory of YouTube videos you want to see later. So far, the preparation of such collections. The long travel impossible. Soon, however, this solution will benefit holders of Sparkle V Karbonn, Micromax Canvas A1 and Spice Dream UNO, and ultimately probably all. People with large data packets rather not move you, but for the target market for Android One will be a huge plus – film or video can be downloaded using WiFi, not exposing themselves to exhaustion plain package.
This is admittedly not the end of the offer associated with the AO, but the addition of a 12-month subscription on selected titles from Newsstand offers Google certainly does not have that impression.
This is all, however, combined with the fine tune AO makes Android dominance in the segment of low-cost devices is only going to increase, and attempts to enter the market others will actually completely pointless. Who is able to offer the same complete ecosystem of hardware and system-service, tailored to the requirements of local users and wealth of their portfolios?
The creation of a low-cost or even cheap and good phone is a now far too little.
The victims can not only Windows (Phone). Ambitions to fight for the market of cheaper phones had yet Tizen, and for some time its position in this segment is trying to fight with FireFox Mozilla OS. Debut Android One of the additional services must sound to them like slamming the door to success. Doors that may never open.
No comments:
Post a Comment