Always on a quarterly basis appear very detailed analysis of the mobile device market. Of course, particular attention is drawn to the segment of mobile phones, which is much larger category of tablets, hybrid or wearables. In addition, perfectly demonstrates how individual companies are doing in the fight for the customer. Besides, we can find out which operating system recorded increases in popularity, and which is slowly falling into oblivion.
Most interestingly, the smartphone market in developing countries grew by 18.4% compared to the third quarter of 2014, So far producers will be paid to countries such attention. Let’s start from the same companies. The standard was placed at the head of Samsung, which managed to improve its performance relative to the comparable period a year ago. Currently, their market share was 21.4% – the Koreans are not going to easily give up the fifth part of this segment. Apple may also include the previous three months until successful. The result of 9.6% at 46.062 million phones sold is admirable – an improvement of 1.3% also inspire very positive for the future.
The third place went to Microsoft, but to this result contributed to a significant, albeit declining, popularity feature-phone’ów in developing countries. Lumia series failed to conquer rather too many hearts. Besides, the Americans have lost over the last year up 3.1% share, so it is difficult to expect that the Redmond company was able to still cause confusion in the whole statement. The fourth place is Huawei, which surprisingly fast gaining market and do not be surprised if soon catch up with Apple.
The availability of affordable smartphones in emerging markets saw Consumers upgrade Their, feature phones’ to smartphones more quickly because of the small price gap.
Smartphone sales in emerging markets rose this 259.7 million in the third quarter of 2015 – an 18.4 percent growth over the third quarter of 2014 – while sales in mature markets saw growth of just 8.2 percent over the same period.
Anshul Gupta, Gartner
Next on the list we find LG, Lenovo ( together with Motorola), just behind Xiaomi, TCL (Alcatel), ZTE and Micromax closes the top ten. It was probably among them reaches the biggest changes since the differences between them are relatively small.
Among the operating systems supreme ruled Android. Far behind it is iOS and it will be difficult to surpass it to anyone. Windows once with high hopes for success, now slowly losing popularity. In the third quarter of 2015 years sold smartphones with him on board were “staggering” 1.7% of the total market. Well, Microsoft will not have an easy nut to crack with their mobile “tiles”. New Lumie probably not much will change this situation. The fourth position is still losing BlackBerry. The rest of the OS’s had a share of less than 0.1%, but perhaps one of them surpass in the near future “jeżynkę.”
The next few months is going to be even more interesting – the holiday season is always highly anticipated by the manufacturers. Perhaps it will in the fourth quarter to some major changes in the rate of mobile phone manufacturers. With reference to the same operating systems, it promises to be the most interesting fight of Windows for customers – here Google and Apple did not give Microsoft a chance. According to analysts version of Mobile 10 will not transform this situation.
Despite the announcement of Windows 10, the expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS Market as Consumers Remain Attracted by competing ecosystems.
Roberto Cozza, Gartner
* pictured title Huawei Nexus 6P
Source: Gartner by Softpedia
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