Android has won, right were those who in the charts lyrics have been decorated with green robot the crown. Data from research firm Strategy Analytics show that in the previous quarter on the Russian market was supplied 375 million smartphones, which is 6% more than in the same period of 2015. The business is still growing, maybe not as dynamically as few years ago, but still here it is possible to accelerate the sale of non-response market shares of competitors. The number of phones sold, but, most importantly, the attention is more attracted with what operating system they work.
Strategy Analytics reports that about 88% of the cells of these 375 million-is the device equipped with Android. This means that almost 9 out of 10 smartphone has the green robot. Second place in this ranking is Apple with its iOS and 12 percent participation in the market. And then… Easy to calculate that, then nothing. Or almost nothing, we are talking about a fully planktonie, nearly a million phones has a system other than the two listed. Therefore, it is difficult to even talk about the podium in this segment after some time in third place was the name of the system Microsoft’s first Windows Phone, then Windows, but now this system already works in a small beach more:. You can feel free to write, so running out of dreams Redmond company on zakorzenieniu in the mobile market.
an Interesting situation: lost a former giant, Symbian, disappeared without a trace of BlackBerry stock, failed Microsoft, which has become the head to exist in this market. After all, with this purpose, acquired the phone division of Nokia, it took billions of dollars. The billions that today would be considered burned. Did not exist, even on a modest scale, system Tizen and similar experiments, which gave some chances. A small, but nevertheless. Everything was recorded through the platform of Google, for which it is difficult to imagine today an alternative. Because what needs to happen to Android was rapidly losing share in favor of someone new?
Probably there will be people who will say that, paradoxically, in the best situation here is to Apple it is their result makes a greater impression. The company does not have the range of budget smartphones, and in spite of this keeps kilkunastoprocentowy market share. Has full control over the system, not fighting with its fragmentation and bylejakością that draws attention when there is a possibility only. The advantage of Google is not doing in this company, the experience, and it is not an imitation of a Shoe – it has a rationale, Apple should not worry about their position in the market, you will not end up like poor Microsoft and its Windows mobile.
in theory, Google has a big advantage over Apple and wygoniło from the market the remaining competitors, but it is difficult to talk about the ideal situation. The Corporation does not deliver a product total: devices, operating systems and ecosystems based on cooperation, shimmering manufacturers, it gives them more freedom and struggles with a serious fragmentation of the system. Wypominana by year, the market fragmentation is not a myth. Of course, we can assume that in the long term things will change, because, for example, will succeed smartphones Pixel, Google will be the second Apple, but… it probably doesn’t believe too many people. Such a plan must not provide for the same Google. Crushing will continue, perhaps even deepen. As a result, the advantage and success of the Corporation of mountain view makes less impression, because we are talking about a lot!.
also ask yourself the question of whether the success of this platform was the gateway to a better world for companies who create the equipment with the green robot? Android has almost 90% of the market, but how many headphones of these three hundred tens of millions have managed to earn? After all, for many years, says that the money in this market get is basically two companies: Apple and Samsung. Android uses this second company, in the previous quarter, it was slept with the model 7 Note, and had to cut the results in the quarterly reports. Disposable infection, but led to the fact that the profit of the manufacturers using Android have become really tiny, even funny. Thus, we see the greatest mobile OS, the undisputed leader, which most of the manufacturers of the equipment does not help earnings.
Although Android fragmentation is serious, the platform is improved by the manufacturer, And might look totally different than from firm B, it is difficult to talk about really wide or, at least, a satisfactory proposal which could satisfy all customers. If someone doesn’t like Android, it is Apple, or… that’s it.
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