How to perk drętwą party? Many times I managed it with games like “taboo”. One of the most popular in the world eTABU Polish production that was taken already 200 thousand. time.
the Rules of the game “taboo” is simple. Players are divided into two teams. First, the representative of one of them is trying to pass his team the password, but of course can’t pronounce, and use words, he related. For example, for the password, the processor could use the words computer, chip, AMD or Intel.
If such a word fall password is lost and passes on. Over the correctness of the gameplay is following representative of the opposing team. When time runs out, the teams switch roles, the winner is who guesses more words.
the Game taboo are great for integration or spend time with friends. Interestingly, one of the most popular applications of this kind is Poland eTABU available on iOS and Android. For its creation the company is responsible Softnauts, and directly above the production work of 3 people: one responsible for Android, one for iOS and graphics designer.
how eTABU managed to succeed? The mobile games market because it is very competitive, and much here depends on happiness. My questions are answered by the Creator of the game – Conrad Przyłudzki.
Carl Kopańko, Spider’s Web: How many people play your game?
Conrad Przyłudzki, Softnauts: In December, more than 50 thousand. users launched eTABU, mainly from Poland, Italy, Germany and Spain, but in 62 countries, we are in the TOP 100 games of verbal. TOP 3 in search engines for important for us keyword also is one of the factors eksponencjalnego growth in the number of players that we have seen. Total number of downloads of our game has exceeded 200 thousand. Considering that the current regime in eTABU need at least four people, we can assume that we set last year, entertainment 800 000 players
What is your “secret sauce”, that is, as eTABU managed to knock out?
From the games of our competitors, we differ mainly in the number of available cards (now is 30 thousand. passwords and 10 different languages available, but are constantly expanding our database), quality of gameplay and user-friendly interface. In addition, the key for us is to collect data on the use of games, as well as comments and feedback. All of this information, we are subject to analysis, from which we draw conclusions, and then enter in game updates.
Can you give an example?
One of many examples is the evolution of the parameters of the gameplay. In the first versions eTABU point could be earned for having guessed the password or lose it in case of an error. One of the users suggested that "OMG, if I could skip any password". We have decided that it is a good idea because due to the easy change the gameplay becomes much more dynamic. The update rules were introduced already in the next version, but right after that another player understood to us that we provide all: "it is a Pity that you can ignore forever,". Listened also, in his opinion, giving players the ability to choose the number of available permits.
In the event the paid version of the business model is simple – you earn that pay by the user. And how many of those 5 rubles actually gets to you?
Not counting the taxes we pay out of every 5 rubles issued by the user affects us about 3.5 zlotys, fortunately, in the long term, we do not put on model application. At the present time depends mainly on the awareness and building scale. In the future monetyzację will be based mainly on partnerships with brands that want to advertise themselves among the merry men.
And now it looks like the monetization of the free version?
free eTABU we provide players with the basic package – 300 cards in any of 10 languages, so they can try to play and understand, whether to spend a few gold on all 30 thousand. passwords. People who don’t want to spend money, they can obtain additional cards for free by completing certain actions, such as viewing ads, videos, installing another app, fill out a form, etc. In the last update we added the ability to get the free passwords in exchange for tagging (categories) of our cards. This is preparation for a new game mode that we introduce in eTABU this year.
advertising? Absolutely their pozbyliście.
On standard platforms earn advertising mainly their owners. The game has a chance to earn only when a large number of users install other apps through it, and this inevitably makes to leave the ongoing gameplay. We believe that the future belongs to customized promotional products, so now we are in talks with major companies who would like to become a "sponsor card" in exchange for viewing advertising their product. If anyone will have something against kilkusekundowej advertising Coca-Cola before the game at the expense of all cards available for free? We think not!
Such formats have already been successfully used on mobile. I would like to know where you make more money on Android or on iOS?
Despite the fact that the game has three times more users, the profits on both platforms comparable.
What are your future plans related to the application?
In 2017 we will add the possibility of choosing the difficulty of the game, themed packs of cards (holidays, celebrities, etc.), three new game modes. All this is based on new graphic design and the engine that will make it so that the game will be more interesting. Kontaktowało with us many of the teachers who make their classes, playing with students in eTABU, so we plan to publish our panel of educational institutions that will be able to create your own maps and combine them into a deck. Science does not have to be boring.
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