Nokia never emerged from the crisis initiated by the iPhone sleep through a revolution, even a giant support from Microsoft. Some believe that chose the wrong ally, and that’s led to her downfall. Perhaps, but the more nieprzesądzone.
When Apple presented the next generation iPhone, Nokia was too proud and too arrogant to start copying the actions of a new competitor. And when they realized their mistake, it was too late. OS Belle (formerly Symbian) was quite ill in its design (interface and not only) to use with a finger, and the project MeeGo, though ambitious and impressive, had little chance of being noticed.
Nokia found in a terrible situation: she was a giant who hammered under the pressure of its own weight. When the young players develop dynamically, they are trying to put out another fire. And finally they decided to end the independence and abandoning further plans to develop Belle and MeeGo. The company took into account the two strategies: to join the herd of manufacturers using Android or try an alliance with another giant, old ally, who slammed entered the market and waving money. That is the giant Microsoft and the then head of Nokia had a good relationship with him. After all, it was his former employee.
but it was not an independent decision. Stephen Elop, because it was he who in these times of the executive at Nokia, stated only management that Symbian is “burning platform,” and that as soon as you need to join the modern platforms. Android was, however, rejected the legitimate concerns on the part of Samsung, which had already seized for themselves most of the revenue from the mobile market, and their dominance begins to lose only now in favor of Chinese manufacturers. selected Windows Phone, which not only did not save Nokia, but he won crushing defeat.
it is speculated that if Nokia chose Android, currently the most popular mobile operating system in the market, had to sell successfully phones today. this theory is based on the ongoing expansion of the system, but as a great success android refuse is impossible, so forget about one difference. Android is a success, but the key to success. What exactly convince the BlackBerry.
BlackBerry Priv a sad defeat
History BlackBerry is very similar to the story of Nokia. Also was a giant on the smartphone market and has also been supplanted by younger competition from Apple and Google’s partners. However, the company has decided to no longer fight its own platform. Instead, switch to a competitive solution, BlackBerry written from scratch an entirely new (and admittedly, a very successful) operational platform, which was BlackBerry 10. A dog with a lame leg did not buy.
that is why the company finally capitulated and did exactly what allegedly should have done Nokia. She chose the Android platform and operating unveiled flagship Priv with this operating system. and, once again, enjoyed defeat . In the last quarter of fiscal BlackBerry suddenly sold 0.6 million phones. at the same time, even with this set is not all androidowy Priv. John Chen, head of the BlackBerry, said of his time that his company should sell three million handsets to come out on top. the objective, to put it mildly, misguided.
BlackBerry has now reportedly let go phone market with high-end, targeting more in the so-called average shelf. the chances of success, however, it has miserable, because he also is conquered by such companies like LG, Samsung and Huawei.
Android is not a panacea for all the evil
And it is not the solution to all problems. Not solved them in the case of BlackBerry, it is also said that Nokia’s problems solved. There is no point to any evidence or reasons. The reasons for the collapse of so Nokia should look elsewhere. Certainly it is a sleep through the iPhone, but that all else has failed? Perhaps it was too late to impossible to do anything. Perhaps Android actually have drawn the Finnish company from the crisis. Looking to lose your BlackBerry, you can but speculate (sic), that as well this Nokia Windows Phone pulled to the bottom. Although, of course, hardly anyone will believe it, the author of this post at the head.
BlackBerry bet on Android and lost, and it clearly demonstrates that consumers, or at least a good portion of them do not look at operating platform or other such “nuances”, which we are very keen to enthusiasts. Key are also features such as price, design, effective marketing, linking emotional or simple liking for the brand. BlackBerry and Nokia already know this. Time would pass and we realize it.
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