Android Pay soon in Europe – Banker

Already at the end of March a mobile wallet Google will be available
 for customers in the UK. Holders of Android phones will
 They could contactless payments wherever they operate contactless cards. Android
 Pay is also useful in transactions commissioned mobile applications.

 

Android Pay to Google for another attempt to deal with the
 mobile payments. Already in 2011. Giant from Mountain View has launched a service
 Google Wallet, which enabled contactless payments using some of
 models of Android phones. Mobile wallet turned out to be a failure -
 the US market was relatively little receiving terminal
 contactless transactions, and the number of compatible smartphones limited.

 
 

After a couple of major changes in the business model Google Wallet,
 the company decided in 2015. to change the sign. From that moment promotes its
 Pay solution as Android. As in the case promoted by
 biggest competitor scheme, Apple Pay, mobile wallet Google can
 store the various publishers and allows them to pay in the physical
 and stores in the electronic environment.

 

After installing the Android user needs to Pay
 take a picture of your credit card or manually enter the data. Card
 payment is verified by the bank-publisher, which means that the institution must
 be ready to cooperate with the portfolio of Google. Payment phone with Android
 Pay resembles a proximity payment card, tap your
 terminal in the store. Just as Apple Pay, Google’s solution uses the so-called.
 tokenizacji. This means that the seller is not transmitted card number
 a payment to the mobile wallet added user, but a one-off
 “Token”, which at a later stage of processing the transaction is combined with
 appropriate account. This provides a higher level of security – the phone does not
 must carry sensitive data.
 

So far, Android Pay able to use only the Americans.
 Google also announced the official start of the service in the first half of 2016. In
 Australia. However, as reported by “The Telegraph” mobile wallet is to be any
 moment is also available for the British. According to information obtained by the newspaper
 that the debut of Android Pay in Europe will take place at the end of March.
 

The launch of Google on our continent can
 presage quickly expand its reach to other countries. payments
 Proximity in Europe are much more popular than in the US, and Android
 gradually increases its market share at the expense of Apple. In the UK
 the share of “green robot” in the sale of new equipment was in the third quarter. 2015.
 51 per cent., In France, almost 70 per cent., And in Spain – 86 percent. market
 especially attractive to Google may also be Poland, where 80 percent.
 card terminals are ready to accept contactless payments, and
 the share of smartphones with Android is dominant, though variously estimated, participation
 in the market.

Michal Kisiel