In the end, manages to combine the need for a brand-name “Swiss” with the possibilities offered by Android Wear. Google and Intel have partnered with a renowned watch manufacturer TAG Heuer. But perhaps men of watchmakers have nothing to fear.
TAG Heuer company was founded in 1860 and since then constantly doing great watches, stopwatches and accurate chronometers used primarily in motorsport. For over 100 years the brand has been associated not only with quality, but also with occasional going against the current, so step towards adoption of Android Wear fits perfectly in her character.
It is worth recalling that in 2008 the marriage of electronics and its design, creating a line of mobile phones Merisiist. Do not have had great success, but allowed the company to explore completely new territory.
We can safely assume that Google will do a better operating system and Intel processor better than all the manufacturers of watches in Switzerland together. Probably SmartWatch TAG Heuer is so the best-looking and most durable product in its class.
Choosing Android Wear a good move from the point of view of the business. There is little point in trying to take another electronic gadget that will compete with Apple Watch, would also be pointless to develop another proprietary system. Google will provide a platform already extensive user base, updates and ready app store. Simply design your own equipment, which stand out against the background of other quality and design … with the TAG Heuer will not have any problem. The concept is promising, but will not have many features classic TAG Heuer design. Instead, we will look at the dial LCD touch screen.
TAG Heuer bold move may also mix the luxury watch market, and it’s more than gold Apple Watch. While some industry openly mocks the puny, electronic smartwatchy , others worry that slept again the opportunity to conquer the market and they will lose customers. Common concerns are justified. Decent watches have this in common, that cost quite a lot, and neat work for decades. Not expect that customers will throw every year for the next edition of a model. This does not change the fact that SmartWatch have a negative impact on sales of real watches, but hardly anyone is doing something about it.
Even if electronic marvel TAG Heuer will not convince customers, it will be an important move for the industry. Trails will be sawn and downstream producers will be able to decide if it is worth experimenting. Maybe we can create a demand for luxury watches also among the lovers of Google’s system.
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