Data recently published by analyst firm IDC shows that Android is weakening and slowly, but still losing market share in mobile operating systems. In the second quarter of this year, 8% of all smartphones sold were working under the control of the operating system, while a year ago it was 11%. Smartphones iPhone (iOS) are growing in strength. Their market share increased to 82%, while a year ago it was t 60%.
Samsung has been doing lately a lot to strengthen its position in the smartphone market. The company recently unveiled its two new smartphones of high-end (Galaxy Note and Galaxy 5 S6 Edge +), hoping that they will be noticed and appreciated by the users. The first signs are positive because smartphones have been rated very highly, but this is only the beginning, and the company still has a long way to go. Success is within reach, but Samsung still has to improve if he wants to face the competition.
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Galaxy S6 edge +
Analysts point to the fact that the market is already on your way saturated and users no longer get excited so all sorts of technological novelties, as was the case recently. They expect for a solid, durable and easy-to-use product. Manufacturers of smartphones must be taken into account, and not to make them unproven to end solutions.
The recent cuts in employment, which announced a few days ago HTC and Lenovo, testify to the fact that this is not an easy market . And as the HTC troubles should not surprise anyone (the company faces because of all sorts of problems for several years), so Announce Lenovo surprised analysts. They thought that after the recent acquisition by Lenovo, Motorola Mobility business, the corporation will make a turn. However, financial results, which Lenovo acquired in the second quarter of this year testify to the fact that it was a misconception. Something went wrong and the corporation is simply no trouble announcing a few days later that reduce in the near future employment by over 3,000 people.
The Samsung Galaxy Note 5
Analyst firm Strategy Analytics reports that while all the smartphone market grew in the second quarter of this year (compared year to year) by 15%, the Lenovo and Motorola sold then for nearly one-third of smartphones less, struggling mainly with the transition from 3G to 4G. Thus, for example. Motorola had for a long time problems with the introduction of certain markets smartphones Moto G second generation, which support the connection of LTE.
And as smartphone Moto G acts as a workhorse, bringing us the most profit, so a new model of smartphone Moto X Pure (also known as Style) is a class of high-end which is a good example of the direction in which smartphones are evolving. When Motorola introduced the smartphone on the market two years ago, it consisted memory of 16 GB and you had to pay for it almost 500 USD. New Moto X Pure offers a lot more advanced features will cost $ 100 less.
The Motorola Moto X Pure
You can ask yourself the question, what exactly should such Motorola do not to get pushed out of the market. It seems that with the introduction of cheap smartphone Moto X, the corporation hopes that he will win the competition with much more expensive smartphones offered by Samsung and Apple. On the other hand HTC wants to improve their financial condition in a simpler way, reducing employment by as much as 15%. In the short term, maybe it’s enough, but in the long on probably not.
Android is still an annoyance. It’s about safety. Seeing the growing popularity of the software hackers are developing more and more new methods of hacking into smartphones running on this operating system. It also spends sleep from the eyes manufacturers of Android smartphones.
A big role to play here alone corporation is Google, but Android smartphones provider must also step up efforts to ensure that they produce the device did not contain gaps. Good examples are Samsung and LG. Announced very recently that patches eliminating the gap in manufactured by smartphones will be available to users on a regular basis every month.
In conclusion we can say that if the manufacturers of smartphones actually saw the proverbial light in the tunnel, it is still’re small and you really to strain his eyes to see them. Such light and good to see manufacturers of Android smartphones such as Huawei and Xiaomi. These companies may boast in the second quarter of this year pretty large successes, mainly thanks to the good results obtained in the Asian markets, particularly China.
Anyway, the beneficiaries of fierce competition on the smartphone market are certainly users of such devices . A few years ago a good smartphone cost several hundred dollars. Today, with the kind of money you can buy a pretty decent hardware. The fight for the client gets their own and should only express the wish that always been the case.
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