iOS vs Android – where to invest in advertising? – Evigo.pl

Android overtakes iOS in terms of mobile advertising revenues. For smartphones and tablets, you can register more traffic than iPhones and iPads, but it does not necessarily translate into profits.

Mobile devices play a particularly important role in the advertising market. Advertising in social media is most effective when it is supported by corresponding applications on mobile devices. After analyzing the advertising market on the Internet, Opera, Media Works, a platform for mobile advertising, social media hailed “application day”. The platform dedicated to large brands analyzed data derived from 90 percent. the leading mobile advertisers. The study took into account 19 thousand. websites and applications, with whom contact had a total of 1.1 billion users. The results give food for thought.

Advertisers rely on iOS

Although the global number of users outnumber Android users iOS, however, advertisers often choose iOS. You probably see this a lot of potential advertising platform, appreciate its features, associated with videos and viralami.

In the last quarter the Android taking the lead against iOS in terms of both traffic and revenue generated. Android accounted for 63.72 per cent. traffic on mobile devices, iOS system – 21.74 per cent., and the other systems (Symbian, BlackBerry, Windows Phone) – 9.74 percent. However, in terms of revenues Android ahead of iOS only 0.5 per cent., Winning 47.66 percent. revenue from mobile advertising market (47.6 per cent. fell on iOS, and 3.79 per cent. for other systems). This means that investing in applications, running on iOS can be very lucrative.

mobile advertising revenue in the second quarter

In the world, there are 7.3 billion people, of which 2 a billion active users smarfonów. The study, conducted by Opera Media Works shows that most often use mobile devices to visit social media. Further mobile platforms to attract gamers, then people looking for entertainment and finally the news readers and news. The day starts from social media, and finishing on information portals, while at night our activity begins with news and information, and ends on entertainment.

You can expect the ROI (called. Return on investment) mobile advertising will bring more and more profits, and this means that investing in traditional Internet advertising is becoming less profitable. Apple has 41.3 percent. mobile market in the United States – the country is the leader in terms of amounts spent on mobile applications. However, the mobile application market in Europe also has a lot of potential.

In the second quarter of 2015. Web-based advertising market dominated by ones designed for mobile devices. Display ads on computers accounted for 44.06 per cent. all views, while on mobile devices recorded 55.94 per cent. Thus, revenue from mobile advertising accounted for 70.91 per cent. compared to 29.09 percent. revenue from advertising on traditional media.

Mobile advertising – the ideal solution for large companies

The mobile market is becoming more and more popular big brands. The majority of funds for promotion on mobile devices expend United States (42.12 percent.), In second place are the APAC countries (28.77 percent.), The third Europe (9.4 percent.), The fourth in Americas together (9.19 percent)., the fifth Africa (6.91 percent)., the sixth Middle East (0.76 per cent.), the rest falls on the share of Oceania. Countries such as India, Indonesia, Russia and Mexico together with the United States followed by the big five countries that invest in the mobile advertising market the most money.