Microsoft is slowly withdrawing from offering mobile phones. It does not intend to issue the market for new Lumii and alleged Surface Phone, even if it appears, is just the next year. Therefore welcomes the same tactics as in the case of PCs, one Surface once a year, and the rest of the equipment let them produce partners. Except as computers and hybrids of Windows to sell well as small tablets and phones properly at all.
This is shown by the latest results of research Kantar Worldpanel conducted in the five major EU markets (UK, Germany, France Italy, Spain), sales fell by half in the first quarter: all smartphones sold from January to March sudden 4.9 percent. Windows were on board in the studied region. Even in Italy, where Windows Mobile reached 17.1 percent. Popularity in their best moments, now is suddenly 6.3 percent. In the UK, shares of sales declined to 6.2 percent, and in Spain … to 0.6 percent.
Android at the moment devours the competition. 6.6 percent. new users of Android in the studied area were Windows users. In overall terms, 75.6 per cent. phones sold have a Google operating system on board, while the shares of iOS fell to 18.9 percent.
Short version: Android dominates, iOS is your niche, and Windows … well, a market curiosity.
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