We have known for some time that sales of Lumia phones falling. This is indicated by Microsoft itself, showing paltry sales – consumers bought just 2.3 million units of these phones in the quarter. And how it looks in the context of the rest of the market?
Microsoft is slowly withdrawing from offering mobile phones. It does not intend to issue the market for new Lumii and alleged Surface Phone, even if it appears, is just the next year. Therefore welcomes the same tactics as in the case of PCs, one Surface once a year, and the rest of the equipment let them produce partners. Except as computers and hybrids of Windows to sell well as small tablets and phones properly at all.
This is shown by the latest results of the Kantar Worldpanel done in the five largest markets in the European Union (United Kingdom, Germany, France, Italy, Spain) – sales fell quarter by half: from all sold smartphones from January to March suddenly 4.9 percent. Windows were on board in the studied region. Even in Italy, where Windows Mobile reached 17.1 percent. Popularity in their best moments, now is suddenly 6.3 percent. In the UK, shares of sales declined to 6.2 percent, and in Spain – to 0.6 percent.
Android at the moment devours the competition. 6.6 percent. new users of Android in the studied area were Windows users. In overall terms, 75.6 per cent. phones sold have a Google operating system, and iOS-shares and decreased to 18.9 percent.
Short version: Android dominates, iOS is your niche, and Windows – well, the market is a curiosity.
SLK
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