Around this, who uses a mobile system which very easily grow stereotypes. You have an iPhone? You’re probably son of rich parents, you work in Korpo or you do not know. You have Windows Phone’a? It soon will not have. You have Android and … well. Around the Android users stereotypes piling up left and right, but what they really are?
This question is trying to answer their report “Android in Poland 2015″, which Poznan software house Whall Labs together the research agency SW research. The main aim of the report is closer to know what exactly is a green job you in our country, and then transfer this knowledge to developers, so that they are better able to develop their mobile applications. Because in the end the more you know about a potential customer, the better you are able to meet his expectations.
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This is the first report of this kind in Poland and at the same time, it reveals very interesting information for users of Android, such as the correlation between age and education to be elected a mobile system, or the marketing potential of this platform, relative affluence holder smartphone or tablet. In short, the report we will learn many things that no one would have expected, and some for which previously could only guess, and now gain confirmation.
As for the methodology of the study – under it was 2548 people and was held in SWpanel panel in May 2015. Participants in the study raises a series of questions about how to use Android devices, and spend time with them.
So … what is the situation of Android in our country ?
First of all Android in Poland is power.
Thinking about what someone had gone to at all the trouble of preparing this report, you have to consider one thing – Android on the Vistula It makes up 65% of all mobile devices, or as many as 12 million potential installations. Hence, it is unquestionably the most popular operating system on our market, and thus a good knowledge of its users is for programmers invaluable.
Education Android users in Poland.
According to the survey of those 65% majority are men (57.6%). Women who use green robot is slightly less (42.4%). Interesting, however, is the relationship between gender and age and education of the holders of equipment with Android – it seems that men decide to Android while in middle school or high school / vocational, while women opt for the green robot having gained already a higher education.
The highest percentage of users are a globally just young people, in groups of up to 24 years of age, and between 25 and 34 years of age. Age group 35-44 and 45+ opting for Android potentially less likely, although probably especially in the last group the rate of adoption of smartphones in general is simply lower. The report indicates, however, that this adoption is progressing much faster than we might suppose, which is a valuable attention for developers – it’s the person with the last two categories constitute the largest purchasing power.
power on which it is difficult to make .
The report, as it is intended for application developers, naturally also touches the issue of buying programs and spending on mobile devices. Here, as you might guess, judging by age group, it is no longer pink. Since most users are people aged 24 years, most of them have an average income, or … I do not have it at all. Interesting seems to also be the fact that the dominant professional groups after graduation are white-collar workers. What, on the other hand, a little sad, if we combine this fact with proposals on low incomes.
Income Android users in Poland.
An equally uninteresting information for developers is the share of paid apps to be installed at all. It’s still a really small percentage, only 36.3% on smartphones and 27.2% on tablets. At the same time on smartphones users usually buy instant messaging, file managers, music players, games, and styling elements. On tablets and frequently pay for ebook readers, navigation and maps, file managers, applications Weather, document viewer as well as news and magazines.
The important information from the perspective of earning a programmer would be that, although usually you do not seem to applications more than 20 zł (dominated much lower amount) is more likely to spend them within the application. As many as 39% of respondents say regular use of in-app-purchases.
Not many Android users also choose to pay for subscriptions. It’s only 18% of respondents. It is significant that so popular in our country Spotify appears as the most frequently selected application only in groups of 35+. Below there was even ranked.
Who are the users of Android in Poland?
With all this reluctance to pay you Android is a very sensitive for advertising. The “recognition” advertising is up 80% for ads on browsed pages, 50% used applications, but less than 30% in the case of advertising type AriPush (displayed on the notification bar).
More and more often for holders Android are making purchases on your device. M-commerce is still in its early stages of development in Poland, but still growing. On Android devices with mobile shopping more often used by women.
Android users know little about their smartphones.
The report also reveals that the holders of equipment with green robot, contrary to popular belief rozsiewanej by technological geeks know little about their devices. On the question of the technical aspects of the device most often heard in the survey response was “do not know”, which unfortunately effectively reduced the chance of gaining reliable knowledge about it, from which the equipment most frequently used by Poles.
However, those who “something knowledge “, provided some interesting information. Among the respondents, dominated outfits with Android 5.0 or 4.4,4, rarely 4.4.2, and the vast majority of respondents have never modify your device using unofficial ROMs. If someone, however, it decided, usually chose the CyanogenMod.
As for manufacturers, the report was dominated by Samsung (40%), LG and Sony. Frequently held devices are smartphones with a 5 “screen and a resolution FullHD, equipped with quad-core processors and 1 or 2 GB of RAM.
Users of smartphones with Android usually decide to also service the Play network, Orange and Plus. Tablet users and choose Play, Orange, and T-Mobile.
We do not use our smart phones.
It also turns out that smartphones do not use overly intense. The so-called. “Heavy-Userzy” is suddenly 7.8% of the total. The rest is distributed almost equally between “light-userów” and “medium-userów”. The most common applications are still calling, sending text messages, taking pictures and using the clock / watch.
These are the desktops of statistical users.
The most common installable applications among all groups were obviously Programs Facebook: Facebook and Messenger. Most are also WhatsApp, GG (surprisingly) and Snapchat, the latter only among the youngest group of respondents. Equally often Android holders Instagrama install the application, and applications to help transport: jakdojade.pl and AutoMapa.
Although we do not use smartphones intensively, we use them very often.
Most of time we spend on sites social networking and listening to music. In the case of medium and heavy-active users is up to 3 hours for each of these activities, though fortunately usually statistic closed within a half hour to an hour.
It is worrying that not enough that we use with smartonów often, it is even more boldly we do it in situations where smartphone should just put down. Android users according to a report very eager to draw a smartphone in the toilet and during a family dinner. However, they dominate meetings with friends, during which the largest group of respondents declared the use of the smartphone. Regardless of whether they are heavy, light or medium-Userzy.
Unfortunately, heavy and medium Userzy do not hesitate to pull out a smartphone in almost any situation. Even during Mass or during sex.
Smartphones with Android we use everywhere.
But valuable information for developers, because the frequency and use of smartphones or tablets in virtually every situation means that providing the appropriate application at the right time can dramatically increase the chances of success of such applications on the market.
This report is a valuable source of information.
That is why it is worth a closer look into. The full report “Android in Poland 2015″ can be found at this link, which will be available for download today after 13:00. But it is worth to wait, set yourself a reminder, or leave an email in which we obtain relevant information, since the report will find much more information than what I described above.
It counts over 50 pages and it is worth to read it, so instead of duplicating stereotypes, find out who really is a user of Android in Poland.
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