If it was not Andy Rubin, it’s not today be talking about Android. It was on his initiative and under his leadership has created one of the most important systems technology market. Indirectly, thanks to him we can talk about rapid development of the mobile sector, on available for almost all smartphones – is without a doubt a very important figure. I recently decided to step aside … until now.
Andy Rubin after the acquisition of Android by Google decided then to leave the ranks of the company and announced that he will take care of startupami. From this idea was born Playground Global and today actually about Andy did not talk to almost all. However, it turns out that the father and inventor of the most popular mobile platform in the world will make a big contribution to the creation of a new brand of technology – of course producing devices based on Android.
At this stage it is not known yet whether Rubin will be the leading figure in the announced company. Or will only the investor? This should explain the already quite soon. But not in this case is the most important. I have no doubt that Rubin is truly a consummate engineer and software developer – Android is a great piece of code and without the enormous contribution we would not have such a great choice of handsets on the market. But if Andy takes away a bit of goose chase?
There is no room for a new player
Who today has the market of mobile devices? Samsung, Apple, LG, Huawei. All the rest? And there is a problem. The market is already sufficiently mobile device manufacturers, it is difficult to stick to the mainstream, and that is where most revenue is generated. Smartfonowy market has its value, beyond which nothing can be done now, and such producers as those above the skin will not sell cheaply. Charging of a completely unknown brand in the mobile business with such fierce competition … it sounds like a pretty crazy schedule, or a great idea for drowning hard-earned money. Can you? You can. But why? What would stand out these phones on the market as a mature technology? I have the impression that Huawei had at the last moment with their great, often cheaper proposals devices. And that’s enough, I do not see the possibility of uprising with anything new on the market. Among my attempts to understand the moves Rubin showed up even the crazy idea that it will combine with Nokia … but yes, it’s silly. At least that seems – do not take it seriously.
And if that Rubin will be responsible for the company?
Reading the reports that Rubin will be responsible for the creation of a new technology company, I immediately thought that the man knowledgeable on software not necessarily be equally brilliant in producing devices. If that Rubin will be one of decision-making in the company is financed by the Global Playground, it may be that there is no such sense of a hardware market, which is currently needed – despite his vast experience with Danger, Google and Apple. Before my eyes I also have a history with Motorola, Rubin firmly rooting for the acquisition of the company by Google, which later turned out to be quite unsuccessful projects – three years after holding the Motorola Mobility in Mountain View, Lenovo bought the business mobile Schaumburg, where Google left himself quite large patent portfolio. It is clear however that in this case Rubin a little mistake.
The last question to be asked in this matter concerns the plan Rubin presence on the market. Given the situation, which actually has a lot to say you have to lean on a possible product diversification. If the new creature will focus only on the sales of smartphones, you can afford to close the door to new branches of the mobile market. And what ubieralnymi technologies, augmented reality? If – as reported in the media that the company wants to target the high-end solutions, attractive, prestigious – then you need to think in a slightly broader spectrum, because smartphones are already devices “finished”. Mature enough that you need to focus on the potential kontynuatorach the mobile revolution, and those in a straight line are SmartWatch and VR systems. Before a new company is therefore draws a huge challenge that – I think it will be difficult move. And if you succeed? Also it will be beautiful.
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